THIS REPORT REVEALS

The Unspoken Power of Branding: How Top Speakers Captivate Every Audience

Learn How the Best Speakers Create a Brand That Wins Over Crowds and Rules the Stage

Brand vs. Branding: Understanding Your Brand and Its Expression

Picture yourself walking into a lively market.

It's a bustling place, full of life and noise.

Stalls line up one after the other, each one filled with different items: bright fruits piled high, shiny trinkets, and colorful clothes. As you walk, you hear vendors calling out.

They're trying to grab your attention, each one shouting louder than the last. They wave their goods in the air, hoping you'll come over.

In all this noise, imagine if you don't stand out. You'd be like a leaf in a forest, easy to overlook.

Without something special to show, you blend into the background, just another face in the crowd.

People pass by, not noticing, because there's nothing to make them stop and look.

In this market, being different is key. It's not just about what you sell, but how you make it special.

It's your chance to be seen and remembered, not just passed by.

Just like that, as a speaker, it's not only your words that grab the audience, but the brand you show.

Some people think 'brand' and 'branding' are the same, but they're actually quite different.

Your brand is the essence of who you are.

Think of it as your speaker's DNA – it includes your core beliefs, the values you stand for, and what makes you unique.

For example, if you're a speaker who's passionate about environmental issues, your brand might be characterized by a deep commitment to sustainability and inspiring change in this area.

This is the heart and soul of your identity as a speaker.

In contrast, branding is how you express and communicate your brand to the world.

It's like putting clothes on your brand.

Using the earlier example, your branding would include the specific words, images, and styles you use to convey your commitment to environmental issues.

This might be through a green color scheme in your marketing materials, a logo that reflects nature, and a tagline that encapsulates your mission.

Branding is the outward expression that makes your inner brand visible and appealing to your audience.

Understanding this distinction is crucial.

Your brand is your message's substance, while branding is the way you package and present that message.

Together, they help you stand out as a speaker.

Identifying Your Brand's Core Values

Actionable Item: Identify three core values that are essential to your brand as a speaker. These values will form the foundation of your brand identity and guide your branding decisions.

Take a moment to reflect on what you stand for as a speaker. Consider the topics you are passionate about and the messages you consistently share.

Write down a list of values that resonate with you. These could include integrity, innovation, empathy, sustainability, humor, authenticity, etc.

From your list, choose three values that you feel are most central to your identity as a speaker. These should be values that you consistently embody in your personal and professional life.

Think about your past speaking engagements, presentations, and interactions.

Do these three values shine through in your work? Are they evident to your audience? If possible, ask colleagues or your audience for feedback on whether these values are clearly reflected in your speaking style and content.

By identifying and committing to these three core values, you create a solid foundation for your brand.

These values will guide your decisions, behaviors, and the way you communicate with your audience, ensuring a consistent and authentic brand identity.